Warning: gross. The creative brief went up this weekend for the YouTube-Cannes Young Lions 48 Hour Ad Contest. Contestants had two days to concept, shoot and upload PSAs for Water Aid showing the plight of those who don’t have safe drinking water. This video is getting most of the attention so far, because it appears to show a dude crapping in a glass and drinking it (though not really, probably—hopefully). This point is, this is something 2.5 billion people are essentially forced to do every day. To be on the safe side, if you see this guy in Cannes, offer him a breath mint but do not shake his hand. See all the entries here.
—Posted by Tim Nudd