Ad agency Trigger concocted this pair of ads bidding folks to “Go Back in Time” and visit the Calgary Zoo’s “Dinosaurs Alive!” exhibit. The subjects are supposed to look like a caveboy and cavegirl. But with those pronounced foreheads, shaggy, jutting chins and clueless stares, they seem like you average modern-day Canadian kiddies to me. Joking, of course. The visuals are attention grabbing, but dinosaurs and cavepeople occupied the Earth millions of years apart, making the campaign about as rock-headed as the prototykes it portrays. Ah well, what do you expect? These are people who consider hockey a major sport.
—Posted by David Gianatasio