Men march and sing (again) for Burger King

There’s clearly something manly and reassuringly military about men marching off someplace while singing about manliness. Whether it’s in search of pants or beer, it’s obvious that men love marching and singing. In fact, it’s such a popular theme that Crispin Porter + Bogusky’s new “Breakfast March” spot for Burger King, posted below, is basically a remake of a BK commercial they made a few years ago. The curious thing to me is how marching and singing is so very manly when it’s just a few steps away from dancing and singing. You know, a musical—that thing that involves jazz hands and leotards. Just like the ass grabbing in football, it’s probably best not to think too hard about it.