How minimalist do you like your packaging?

Consumer products are usually overly designed, in order to capture people’s attention. Now, design firm A2591 is conducting a little experiment in which it’s stripping away a lot of the bells and whistles from product packaging, to see if a bare-bones design can be just as striking. Check out a number of the redesigns here. They present three versions of each product design—original, simple and more simple. In many of the cases, the designs do improve with some cleaning up—although the most minimal designs often seem a bit too simple.