Category Archives: Uncategorized

The always-on nature of the Web is making live marketing stunts more and more common. Gap had its GPS-equipped reindeer, and the Old Spice guy, of course, did his live responses. P&G is tapping into this vein with a campaign … Continue reading →

Kobe Bryant got lots of snickers when he told the world that his alter ego is the black mamba, a fierce serpent known for its uncanny ability to strike at any moment with pinpoint accuracy. Now, Nike’s getting on board … Continue reading →

Often it seems we can’t escape advertising. That feeling is probably even stronger, though, when the ad is literally following you through the mall. Shoppers in Belgium got to experience this recently when ad agency Duval Guillaume came up with … Continue reading →