Burger King Leads ‘Time’ List of Creepiest Mascots

Time magazine is mourning the recent retirement of Burger King's “King” mascot by including him in a list of the Top 10 Creepiest Product Mascots. Whoever wrote this up must still sleep with a nightlight, because most of these choices aren't creepy at all. Was anyone really put off by the Michelin Man, or Count Chocula's buck teeth? I will give Time credit for digging up the 1970s McDonald's ad below, in which The Hamburglar made his debut. Good thing McDonald's chose to change his name after this spot aired. “Lone Jogger” was a serial killer nickname just waiting to happen.

Posted in Uncategorized | Leave a comment

Craigslist and Kutcher Make ‘Best Roommate Ever’ a Star

It might cost him the very job that sent him apartment hunting in San Francisco, but we have a feeling Wade "Best Roommate Ever" Cothran will do OK for himself. Over the past 24 hours, Cothran has become a viral superstar, thanks to a delightfully profane Craigslist ad and a shout-out from actor/producer/Twittergod Ashton Kutcher. It actually began a few days prior, when the then-anonymous 25-year-old "professional marketing agent" posted an ad looking for a place in San Francisco, where he was relocating from Alabama for a job. His pledge to be the Best Roommate Ever was packed with promises to cook, clean, not steal your shit, and only clutter your house with two duffel bags of clothes and eight pairs of shoes. He's since taken his campaign to Twitter, where he creates scenarios like this one: "It's 3 a.m., you're shit-faced and locked out of the apartment? Guess who's still up making nachos? Yup." Kutcher told his 7 million followers about  the guy and even said he'd give the apartment-seeker a job "for being awesome." Sounds like he might need it. In a radio interview today, Cothran said that his identity is now public, and his "conservative" new employer is debating whether to follow through on the job offer. Who knows? Maybe he'll end up with a writing gig over at Two and a Half Men.

Posted in Uncategorized | Leave a comment

$5,000 Ad Contest Yields the Ultimate ‘Tron’ Cameo

Crowdsourced creativity finally seems to have made an ad worth watching. The Tron-themed spot below was created as part of Duck Tape's "Stuck on Duck Video Project" open to members of Tongal.com, a site that lets companies outsource their filmmaking to the masses. The winner was a scrappy San Francisco group called Ryactive, which snagged a modest $5,000 prize and, more importantly, a glowing writeup by Wired. Apparently, the secret to building low-budget buzz is to hire talent who already have a track record of going viral.

Posted in Uncategorized | Leave a comment