More fun stuff from Volkswagen: To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments—then asked the public to bet on where a Golf traveling north from Oslo would run out of gas. The winner would get the car. This sent people scrambling to investigate the vehicle's fuel efficiency, and thousands visited the website for live coverage on the day of the drive. (The car made it 1,570 km on single tank of fuel.) The video below explains more, but it's a bit of an anti-climax at the end. Did nobody win the damn car?

Advertising Balloons

How to Get the Best Use from Advertising Balloons
Businesses are required to be more and more creative. Usually, people think of advertising as being on the computer or television. However, companies need to think beyond that and get their name to everybody. One advertisement that many people enjoy is advertising balloons.

7ft. Helium Balloon with logo – $533.00 – Reusable!

It is important to think about what you want people to remember when you send out an advertising balloon. You want people to think of your company and your slogan. If you put too much on the balloon, people will think about how pretty it was, not about what company it was from. You must make your icon clear and visible. It also must be eye-catching. You want to use very vivid colors. You want everyone’s attention to be drawn to your message.

It is also important to consider when to display the balloon. They are much more effective at events. If you put a balloon out on a random day some people will see, but not nearly as many as would on the day of a special event. It is important to get the calendar out and look at community gathering. Anything that brings a lot of people outdoors would be perfect.

Another consideration is the cost of the balloons. You want to compare companies. If you are going to buy helium balloons, you want to get the most for your money. It is best to call as many places as possible that can make such an advertising balloon for you. You will want to compare their prices and the quality of their work. If you save enough money, you may be able to send it out multiple times!

Important Considerations when Buying Advertising Balloons

All of these are important things to consider when obtaining an advertising balloon. Creativity is key in advertising. You want advertisements that people enjoy, not ones that annoy them. Advertising balloons make that happen. People remember seeing them in the sky with joy, not annoyance. You want them to think of your company when they have such a happy recollection.

Be Creative – Use Advertising Balloons is a post from: Advertising Balloons

Related posts:

1. Advertising Balloons for Events
2. Big Helium Balloons
3. Inflatable Advertising

Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a black man brandishes the large-afroed, disembodied head of his former, uncivilized self and prepares to give it the old heave-ho. The image isn't going over well, particularly with those who think the head kind of looks like Cornel West. There is a white-man version (see below), but there's no talk of re-civilizing him. (His ad reads, "Sin City isn't an excuse to look like hell.") A person close to the situation tells us the "Re-Civilize" ad ran only once, as part of an advertorial in Esquire. Executives at Draftfcb in New York, which created the ad, referred our calls to Nivea. The brand's parent company, Beiersdorf USA, emailed us this statement: "We are deeply sorry for a recent 'Re-civilized' Nivea For Men ad. This ad was inappropriate and offensive. Diversity and equal opportunity are crucial values at Beiersdorf and we do not tolerate insensitivity. It was never our intention to offend anyone and for this we are deeply sorry. This ad will never be used again. Beiersdorf, as a company, represents diversity, tolerance and equal opportunity. Direct and indirect discrimination must be ruled out in all decisions and in all areas of the company."