The Week on AdFreak: Aug. 5-12, 2011

It was a fairly ugly week on AdFreak, from disembodied-head bowling balls to a nude-photo artist's scuffle with Zappos to Levi's poorly timed rebellion-themed commercials in Europe. On the flip side, we got … a nice new Budweiser can. Below, it's the 10 most-read stories of the week.

1. Horror Channel Rolls Out World's Gnarliest Bowling Balls
2. Q&A: Nude-Photo Artist Accuses Zappos of Ripping Her Off
3. 1912 Titanic Ad Fail: Set Sail to Europe on a Big Ship Today!
4. Stephen Colbert's Rick Perry Ad Urges Iowans to Write in 'Rick Parry'
5. McDonald's Makes You Work for Dollar Coins Embedded in Ice
6. Jonathan's Card: Cool Social Experiment or Starbucks Marketing Stunt?
7. Does This Farmers Insurance Ad Get Its Physics All Wrong?
8. Levi's Thinks It's a Good Time for Riot Imagery in Ads
9. Fail Britannia! VisitBritain Tourism Ads Put on Hold Overseas
10. What Do You Think of Budweiser's New Can Design?

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Advertising Balloons Capture Attention

Advertising Balloons Capture Attention

With advertising balloons you are guaranteed of capturing people’s attention

Today, if you do not stand on top of the rooftops and shout, nobody will even know that you exist. This is just the case with advertising and promotions. If you want your product or service to get attention, you have to use highly effective methods. One such very effective way of advertising and promotion today, is making use of advertising balloons.advertising balloons - 7 ft. helium advertising balloon

 

In case you do not know…

These balloons are giant balloons on which you can have your logo, company name and a message spread all across them. Not only that, but you can get these balloons custom made so that they can be of any color that you require, any shape that you want and any design that you want. These balloons can also be made in any size that you want them to be made.

These balloons are a very unique and extremely effective form of advertising. In fact, such a form of advertising now provides you with more than all the traditional forms of advertising like TV, radio, magazines, newspapers, billboards, etc.


Why are advertising balloons such a big hit?

This form of advertising is a big hit with not just advertisers, but with people as well. The ad balloons are a big hit with advertisers because of two major reasons. One, they are very economical. It costs a fortune to advertise on TV, magazines, newspapers, etc. This kind of an expense is not something that all companies can afford – especially small companies. Companies that are small have very low ad budgets and thus these giant balloons are a very effective means of advertising.

Another reason why advertisers just love these balloons to advertise their products and services is because of the fact that people actually do pay a lot of attention to these huge balloons. It has been found that no matter what a person may be doing, cooking in the kitchen, walking down the road, driving by in a car, working in the office – these balloons always catch the attention of people.

advertising balloon with logos

Giant Balloons Attract Attention

 

Why do people stop to watch?

People are but naturally attracted to anything that is not ordinary. A huge balloon hanging in the sky but naturally attracts the attention of people to it. People will see what the message on the balloon is or what the logo is and in this way, the company that is advertising on the balloon has managed to get the attention of people. And this is why advertising balloons are such an effective form of advertising and promotions in today’s world.


Advertising Balloons Capture Attention is a post from: Advertising Balloons

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Candies Couple Up and Get Cozy in Fallon Campaign

A new jelly candy in the U.K. called Guzzle Puzzle (made by the Natural Confectionary Co.) has quite the Willy Wonka-ish marketing hook. There are five different flavors—cinnamon, lime, orange, banana and raspberry—but you can also combine three pairs of flavors to make new ones: cinnamon + lime = cola; orange + banana = bubblegum; and raspberry + lime = pink lemonade. The science behind this is probably Farmers-level in its complexity, but the advertising, from Fallon London, is pretty straightforward and amusing. Two comedians, Matt Berry and Rupert Degas, provide the voices of the jelly sweets, who discuss—in often bemused tones—the magical flavor combinations they create when mixed. (Fallon has done talking candy for this client before.) Naturally, there's some sexual innuendo thrown in, given that the candies are being encouraged to couple up. There's also a fun musical spot in the mix. Beginning next week, there will also be a YouTube element, where you can select a musical track (carnival, country, jazz or rap) and pair it with a vocal (rap, vintage, Spanish or country) to create a soundtrack for a Guzzle Puzzle ad. Two more spots after the jump. 

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