It’s hard to build a new brand nowadays in a world awash in them. Why bother when there are some great dormant brands out there like Meister Brau and LuckyWhip? A company that collects old brand trademarks is auctioning 150 of them next month. Want to hark back to the salad days of the dot-com boom? Put in a bid for Infoseek. The bidding takes place Dec. 8 at the Waldorf Astoria in New York City.

It’s hard to build a new brand nowadays in a world awash in them. Why bother when there are some great dormant brands out there like Meister Brau and LuckyWhip? A company that collects old brand trademarks is auctioning 150 of them next month. Want to hark back to the salad days of the dot-com boom? Put in a bid for Infoseek. The bidding takes place Dec. 8 at the Waldorf Astoria in New York City.