Huggies ad visits theme park of parenthood

Huggies depicts the emotional experience of parenting as an amusement park in this lavishly detailed new commercial from Ogilvy South Africa. Some parents might disagree that childrearing is an endless fun-park adventure (see: “All Joy and No Fun“), but the spot is fantastical and fanciful enough to surely make the metaphor enjoyable for most viewers. The parents in the spot seem to be having a great time, anyway—probably because there’s no ride called the Poop Explosion. See a seven-minute making-of video after the jump. Via Ads of the World.