St. Louis kidnaps people in name of tourism

You know there’s an issue with your town when you have to kidnap people just to get them to visit. Apparently unable to find a legal way to lure tourists, St. Louis has resorted to kidnapping folks—in this case, a guy from Chicago—as a way to promote weekend trips to St. Louis. You can play along with this moronic stunt/social-media game by finding out about his torturous ordeals at the microsite, following him on Twitter, and checking in at the locations he’s been held at on Foursquare. Hoffman/Lewis created the campaign and festooned the Chicago-area transit system with ransom notes promising a free trip to St. Louis (presumably without the kidnapping part) to whomever could find the guy. While the contest is over, it doesn’t seem like they’ve released the Chicagoan yet. Maybe when he gets more than 200 followers they’ll at least untie him. Via Adrants.