Willem Dafoe gets heavy for Jim Beam spot

Jim Beam and StrawberryFrog make the most of Willem Dafoe’s totem-pole-carving face in this “Bold Choice” spot by having him play nearly every character in it. The sumo-wrestler Dafoe is the stuff of screaming night terrors, but the rest of the ad is pretty good, although it’s the poop-shoveling carny—and not any of the slick businessmen or snippy fashion designers—who’s most likely to have experienced a life-changing decision involving Jim Beam. Folks in Milwaukee might also take exception to the commercial, based on the closing scene.